Home › Web Design › For Trades

Websites for trades & home services

Get found locally, look established, and stop competing on price with whoever answered the phone first.

Electricians

Plumbers & heating

Builders

Roofers

Landscapers

Decorators

The trades problem

You’re busy. That’s exactly the problem.

Most good tradespeople never market themselves, because word of mouth keeps them going. It works, right up until it doesn’t, or until you realise the jobs coming in are the small ones nobody else wanted.

Here’s what a website changes. When somebody searches “electrician in Chippenham” at nine on a Tuesday evening, they ring the first two or three that look legitimate. If you’re not there, you never knew the job existed.

And when a customer is choosing between three quotes for a £12,000 job, the one with a proper website, real photographs of finished work and visible certifications wins, often at a higher price.

The quiet advantage

A good website doesn’t just bring more enquiries. It brings better ones: customers who’ve already seen your work, already believe you’re qualified, and aren’t ringing round for the cheapest number.

What you get

Built for how customers actually choose a trade

Found in local search

Pages built around what people genuinely type: your trade plus your towns. Plus your Google Business Profile set up properly, which is what puts you on the map.

A phone number you can’t miss

Tap-to-call on every screen, at the top of every page. Most trade enquiries are phone calls, so everything is built around making that one tap.

Photographs of real work

Before and after galleries of jobs you’ve actually finished. Nothing sells a trade like proof, and stock photography does the opposite.

Certifications on display

NICEIC, Gas Safe, FENSA, TrustMark, CHAS, public liability, whatever you hold, shown clearly. These are the badges that turn a browser into a caller.

Reviews where people look

Google reviews pulled onto the site, plus a simple way to ask happy customers for one. Reviews are the single biggest factor in local ranking.

Quote requests that reach you

A short form asking only what you need to price a job, arriving straight in your inbox and on your phone.

Local search

A page for every town you cover

This is the part most trade websites get wrong. One page saying “we cover Wiltshire” will rank for almost nothing. A genuine page for each town you actually work in will rank for all of them.

Done properly, with real content for each area rather than the same paragraph and a different town name, it’s the single most effective thing a local trade can do online.

I do the same thing on my own site, which is a reasonable test of whether I believe in it.

Typical searches you’d target

“electrician near me”
“emergency plumber Chippenham”
“extension builder Corsham”
“roof repair Melksham”
“boiler service Devizes”
“landscape gardener Bath”

Each of these is a customer with a job and a budget, deciding right now who to ring.

What it costs

A fixed price, and it pays for itself in one job

A trade website is a one-off build fee plus a monthly amount covering the domain, hosting, email, backups, security and support.

Put it in perspective: if the site brings in one extra bathroom, one rewire or one roof a year, it has more than covered itself. Most bring in considerably more than one.

I’ll quote you a fixed number before anything starts, and that number doesn’t move.

Questions

Fair questions

I get all my work from word of mouth. Do I really need this?

You don’t need it to survive. You need it to choose. Word of mouth brings you whoever happens to ask. A website lets you go after the jobs you actually want. It’s also what people do after a recommendation: they look you up before they ring, and if there’s nothing to find, some of them don’t ring.

I haven’t got any photographs of my work.

Start taking them from tomorrow. A phone is fine. Before and after shots of the next few jobs will give us plenty. In the meantime we build around what you do have, and add the gallery as it fills up.

I’m no good with computers.

You don’t need to be. I set it all up and look after it. If you want to add a photo I’ll show you how in five minutes, and if you’d rather not, send it to me and I’ll do it.

Will it get me to the top of Google?

Nobody honest will promise you that. What I’ll say is that most trade websites are built badly enough that doing the basics properly puts you ahead of most of your local competition: a page per town, a claimed Google Business Profile, real reviews, fast pages on a phone. That’s usually enough.

What about those lead-generation sites?

They work, but you rent the customer rather than own them, you pay per lead whether it converts or not, and you’re shown alongside three competitors on price. Your own website costs less over time and the enquiries come only to you.

Ring me from the van

Twenty minutes, an honest opinion on whether it’s worth it for your trade, and a fixed price.