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Websites that win work
A website has one job: turn a stranger into an enquiry. The design, the bookings and the search rankings are all built around that. Over a hundred built in ten years, more than fifty for therapists and practitioners.
10+ years, 100+ websites
50+ for therapists & practitioners
Fixed price, from £500
Why most small business websites fail
Pretty is not the same as profitable
Plenty of businesses have a website they’re quite proud of that has never brought them a single customer. It looks smart, it loads, and it sits there doing nothing.
That’s usually because it was built as a brochure rather than as a tool. There’s no obvious next step, no way to book, no way to pay, and nothing that would make Google show it to somebody searching.
I build the other kind. Every site starts with the question of what you want a visitor to do. Then everything on the page pushes gently towards that.
What’s included
Everything, handled by one person
You don’t need to buy a domain, find hosting, choose a plugin or understand a word of it. That’s my job.
Design and build
A site designed around your business, not dropped onto a template someone else is already using. Built in WordPress so you’re never locked in.
Booking and calendars
Bookings run through Calendly, connected to the diary you already keep. No double bookings, no phone tag, no admin evenings.
Taking payments
Card, PayPal, Stripe, BACS, whatever suits you. Deposits, full payment or subscriptions, taken before the appointment rather than chased after it.
Getting found on Google
Proper page titles, descriptions, headings and local search set-up, so you turn up when somebody nearby searches for what you do.
Security and backups
Daily backups, security updates and monitoring. If something breaks I usually know before you do, and I fix it.
Domain, hosting and email
Your own domain, fast UK hosting and a proper you@yourbusiness.co.uk email address. All set up, all looked after.
How it’s done
The six-stage process
You’ll know what’s happening at every stage, and you’ll never be asked a question you can’t answer.
01
Discover
We talk about your business, your customers and what you actually want the website to bring in. I look at what your competitors are doing and where the gaps are.
02
Define
We agree the pages, the features and what success looks like: enquiries, bookings, sales. You get a fixed price and a timeline before anything starts.
03
Design
I design the look and the layout, then show you. We go round as many times as it takes until you actually like it, not just tolerate it.
04
Develop
The build: pages, booking system, payments, forms, mobile layouts and speed. Tested on real phones, not just resized on a desktop.
05
Deploy
We go live, carefully. Domain, email, SSL, redirects from your old site, Google set up properly. Nothing is left half-finished.
06
Dedicated support
Updates, backups, security and changes. When you need something altering, you ring the person who built it and it gets done.
Who I build for
Different trades, same problem
Every one of these needs the same thing: to be found, to be believed, and to be booked.
Speciality
Therapists & wellness
Booking calendars, session payments, course sign-ups and member areas. Over fifty built, including two international training academies.
Speciality
Care homes & retirement living
Warm, reassuring sites families can navigate at the hardest moment of their lives. Nine years working inside a retirement village, every week.
Trades & home services
Electricians, plumbers, builders, roofers and landscapers who want bigger jobs from better customers.
Everyone else
Salons, coaches, consultants, shops, clubs. If you need customers to find you and get in touch, we’re in business.
What it costs
Three packages, one fixed price
A one-off build fee plus a monthly care plan. Both agreed in writing before I start, and neither creeps. No day rates, no “that’ll be extra” halfway through.
Starter
For a business that needs to exist properly online, be findable, and take enquiries.
£500
Then £59 a month
- Up to 3 pages
- Designed for phones first
- Enquiry form and tap-to-call
- Domain, UK hosting and business email
- Google Business Profile set up
- Search basics on every page
- I write the words for you
- Text and picture changes, back within two working days
Most businesses need this
Business
The full job. Bookings, payments and local search working together to bring you work.
£2,000
Then £120 a month
- Everything in Starter
- Up to 8 pages
- Calendly booking, synced to the calendar you already use
- Deposits or full payment taken online
- Card, PayPal, Stripe and BACS
- Automatic confirmations and reminders
- A page for each service and each town
- Photo gallery, reviews and credentials
- Full search optimisation
- An hour of changes a month, usually the same day
Advanced
For selling online at scale: courses, memberships, shops and everything behind a login.
£5,000
Then £199 a month
- Everything in Business
- Unlimited pages
- Full online shop, basket and checkout
- Course sales and student enrolment
- Members-only areas
- Customer accounts and directories
- Stock, limits and waiting lists
- Priority support: three hours of changes a month, same-day answer
What the monthly covers
This is the part most cheap websites skip, and it is why most cheap websites are broken within two years.
- Domain name renewal
- Fast UK hosting
- Business email
- SSL certificate
- Daily backups
- Security updates
- Uptime monitoring
- Changes when you need them, in every package
No minimum term, no lock-in. Stop whenever you like and take the site with you.
Not sure which one?
Tell me what the business does and what you want more of. I will point you at the right package, including the cheapest one, if that is genuinely what you need.
Starting on Starter and moving up later is fine and common. Nothing gets rebuilt from scratch; the site grows as the business does.
Questions
The usual questions
Typically four to eight weeks for a small business site, depending on how quickly the content comes together. Honestly, the writing and the photographs are usually what holds things up rather than the building, and I’ll help with both.
Yes, completely. The domain is registered in your name, the site is built in WordPress, and if you ever want to move it elsewhere I’ll hand over everything without argument. I’ve no interest in holding anyone hostage.
Yes. It’s built in WordPress with a visual editor, so changing text, swapping a photograph or adding a page is straightforward, and I’ll show you how. Most clients do the small things themselves and ring me for the bigger ones.
Then we rebuild it properly and redirect the old pages so you keep whatever search rankings you’ve built up. Losing your Google position in a redesign is a genuine risk, and it’s an avoidable one.
No. Most people find writing about themselves excruciating. Tell me about the business in a phone call and I’ll draft it, then you tell me where I’ve got the tone wrong.
It has to. Most of your visitors will be on one. Every site I build is designed for a phone screen first and tested on real devices before it goes live.
Tell me about your business
A twenty minute conversation, an honest opinion, and a fixed price. No obligation either way.